Maximize conversion value August 21, 2019 At Google Marketing Live, we gave a sneak 4977550256203696919-blid-6692719357174161225

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   Set up conversion measurement as you create a new campaign

   September 20, 2019

   Conversion tracking helps you measure the valuable actions people take on your website after they click an ad, such as a purchase or brochure download. Setting it up is critical to the success of your campaigns, but it can be hard to prioritize—it takes extra time to navigate and complete the process. To make it easier to measure progress towards your defined goals, you can now set up conversion tracking as you create a new campaign. If you don’t have conversion tracking in place when you create a campaign, you’ll see a new step to create a conversion action with default settings based on your goal. You’ll also receive an email with further instructions to complete the setup, such as to place a global site tag or event snippet on your website. To learn more about measuring conversions, visit the Google Ads Help Center. Posted by Jeannie Zhang, Product Manager, Google Ads

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   Add store visits to Smart Bidding to drive better omnichannel results

   September 19, 2019

   People move seamlessly across online and offline channels to find the products and services they need. To make it easier to maximize omnichannel ROI, store visits in Smart Bidding is now available to all advertisers for Search and Shopping campaigns. Turn insights into action Over 70% of advertisers already use Smart Bidding, but until today, you could only optimize for online conversions. Store visits in your Smart Bidding allows you to optimize for total omnichannel performance more holistically, helping you drive better results while saving you time. MediaMarkt, Europe’s largest retailer of consumer electronics, improved campaign performance by changing its Smart Bidding strategy to incorporate store visits. “As a part of MediaMarkt Turkey’s growth strategy, our aim is to drive traffic both online and in stores. By switching our bidding strategy from online-only to omnichannel, we were able to increase omnichannel revenue by 113% in our test campaigns. We plan to roll this approach out across other campaigns."  —Selçuk Kaya, Digital Marketing Manager, MediaMarkt Turkey Flexible testing at the campaign level Trying a new bidding strategy at the account level can be challenging, so it’s now possible to test incorporating store visits into your Smart Bidding strategy for select Search and Shopping campaigns. By enabling the campaign-level conversion setting, you can include store visits as an optimizable conversion on a subset of Search campaigns before expanding your omnichannel bidding strategy to your entire account. If you'd like to run a similar test in a subset of your Shopping campaigns, contact your Google account team to participate in the Shopping conversion goals beta. To learn how to value store visits and set your campaigns up for success with Smart Bidding, check out our best practices. Posted by John Chen, Group Product Manager, Google Ads

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