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Merchant Center upgrades to get your products in front of more holiday shoppers

November 6, 2019

With Shopping ads now available in more than 50 new markets, and 95 total markets, you can expand your global footprint more than ever. Reach more holiday shoppers around the world Start showing your products globally with multi-country feeds, which allow you to target multiple countries that share the same language by using a single feed in that language. For example, if you upload product information in German for Germany, those products may be automatically available to show in other German-speaking countries, such as Austria and Switzerland. You’ll just need to set up shipping and location targeting for these countries in your Shopping campaign in order to start promoting your products in these new countries. If you don’t already have a feed, you can submit your products more quickly with automated feeds, available in all Shopping ads countries starting in November. Simply enable Merchant Center to crawl your website for structured data and extract your most up-to-date product information for your initial feed. Manage your inventory across Google more easily The new Merchant Center experience has been redesigned with clearer workflows, simpler navigation, and more program insights. You can use the updated interface to easily manage your products, like enabling automatic image improvements to remove promotional overlays on your product images to comply with Merchant Center policies. You can also discover additional opportunities to promote and sell your products. For example, you can opt your inventory into surfaces across Google in the US and India to allow your products to show across Google for free, including rich snippets in search results and product annotations in Google images. Surfaces across Google will be coming to additional countries before the end of the year. Ready to get started? Get more tips and best practices for driving holiday sales. Posted by Raphael Leiteritz, Director of Product Management, Merchants and Brands

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