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1. 
   Set up conversion measurement as you create a new campaign

   September 20, 2019

   Conversion tracking helps you measure the valuable actions people take on your website after they click an ad, such as a purchase or brochure download. Setting it up is critical to the success of your campaigns, but it can be hard to prioritize—it takes extra time to navigate and complete the process. To make it easier to measure progress towards your defined goals, you can now set up conversion tracking as you create a new campaign. If you don’t have conversion tracking in place when you create a campaign, you’ll see a new step to create a conversion action with default settings based on your goal. You’ll also receive an email with further instructions to complete the setup, such as to place a global site tag or event snippet on your website. To learn more about measuring conversions, visit the Google Ads Help Center. Posted by Jeannie Zhang, Product Manager, Google Ads

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   Add store visits to Smart Bidding to drive better omnichannel results

   September 19, 2019

   People move seamlessly across online and offline channels to find the products and services they need. To make it easier to maximize omnichannel ROI, store visits in Smart Bidding is now available to all advertisers for Search and Shopping campaigns. Turn insights into action Over 70% of advertisers already use Smart Bidding, but until today, you could only optimize for online conversions. Store visits in your Smart Bidding allows you to optimize for total omnichannel performance more holistically, helping you drive better results while saving you time. MediaMarkt, Europe’s largest retailer of consumer electronics, improved campaign performance by changing its Smart Bidding strategy to incorporate store visits. “As a part of MediaMarkt Turkey’s growth strategy, our aim is to drive traffic both online and in stores. By switching our bidding strategy from online-only to omnichannel, we were able to increase omnichannel revenue by 113% in our test campaigns. We plan to roll this approach out across other campaigns."  —Selçuk Kaya, Digital Marketing Manager, MediaMarkt Turkey Flexible testing at the campaign level Trying a new bidding strategy at the account level can be challenging, so it’s now possible to test incorporating store visits into your Smart Bidding strategy for select Search and Shopping campaigns. By enabling the campaign-level conversion setting, you can include store visits as an optimizable conversion on a subset of Search campaigns before expanding your omnichannel bidding strategy to your entire account. If you'd like to run a similar test in a subset of your Shopping campaigns, contact your Google account team to participate in the Shopping conversion goals beta. To learn how to value store visits and set your campaigns up for success with Smart Bidding, check out our best practices. Posted by John Chen, Group Product Manager, Google Ads

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   Optimization score is now available in the Google Ads mobile app

   September 13, 2019

   Optimization score helps you prioritize recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0% - 100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimization score in the Google Ads mobile app. Now, you can review and apply recommendations wherever you are, so you won’t miss out on taking critical action just because you’re away from the computer. In the app, optimization score helps you easily prioritize your most impactful recommendations–such as adding new keywords, opting into Smart Bidding, and removing conflicting negative keywords.   Diesel.ie, one of Ireland’s leading fashion and apparel brands, uses the Google Ads mobile app to monitor campaign performance, get helpful notifications, and make changes on the fly. They used optimization score on the mobile app to prioritize, review, and apply recommendations on their mobile phones. As a result, they were able to more effectively promote their products and promotions—increasing their traffic by 30X year-over-year. To see your optimization score on mobile, download the Google Ads mobile app on >Android or iOS and navigate to the Recommendations page. Use these best practices to get the most out of your account with the Google Ads mobile app. Posted by Ryan Beauchamp, Product Manager, Google Ads

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